Privacy Policy

Overview

White Christmas UK (whitechristmas.uk) is committed to protecting your privacy. This policy explains what data we collect and how we use it.

What We Collect

Location Searches

When you search for a location, we store only the first part of any postcode (e.g., "SE15" not "SE15 4QS"). This cannot identify your specific address. Town names are stored as entered.

Analytics Data

We use Google Analytics 4 to understand how visitors use our site. This includes:

• Pages visited and time spent
• Device type and browser
• Approximate location (country/city level, IP addresses are anonymised)
• Referral source (how you found us)

Google Analytics uses cookies to collect this data. We have enabled IP anonymisation to protect your privacy.

Cookies

We use the following cookies:

Analytics cookies are only set after you acknowledge the privacy notice.

Third-Party Services

Google Analytics

We use Google Analytics 4 to analyse website usage. Google may transfer data to servers in the United States. See Google's Privacy Policy.

Vercel Analytics

We use privacy-focused Vercel Analytics for basic performance metrics. This does not use cookies or collect personal data.

WeatherAPI.com

Weather data is provided by WeatherAPI.com. No personal data is shared with this service.

Google Maps

We use Google Maps for location autocomplete. See Google's Privacy Policy.

Google AdSense

We display advertisements through Google AdSense to support this free service. Google AdSense uses cookies to serve ads based on your prior visits to this website and other websites. You may opt out of personalised advertising by visiting Google Ads Settings.

Third-party vendors, including Google, use cookies to serve ads based on your browsing history. You can opt out of third-party vendor cookies for personalised advertising by visiting aboutads.info.

For users in the European Economic Area, we use Google's Funding Choices consent management platform to obtain consent before serving personalised ads.

Your Rights

Under UK GDPR, you have the right to:

• Access any personal data we hold about you
• Request correction or deletion of your data
• Object to processing of your data
• Withdraw consent at any time

To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.

Data Retention

Analytics data is retained for 14 months in Google Analytics. Location search data in our database does not include identifiable personal information.

Contact

For any privacy-related questions, please contact us at whitechristmasuk@gmail.com.